![]() ![]() Madden, once better known for Ace Hardware commercials than football despite winning Super Bowl XI with the Oakland Raiders, is now better known for Madden NFL than as coach or broadcaster. ![]() At EA Tiburon in Orlando, Florida a team of 30 developers and more than 100 game testers works on each new game in the series, which as of 2012 contains more than 10 million lines of source code. As of 2013 Electronic Arts has sold more than 100 million copies of Madden NFL, and more than five million in one year, for more than $4 billion in total sales.
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